About

Pinnacle Fitness Association (PFA) provides a turnkey wellness/fitness solution for corporations. PFA provides dynamic incentives for participants to achieve health-improving fitness goals. Participating corporations direct members to PFA’s website for automated enrollment.

Services:
Pinnacle Fitness Association (PFA) maintains a network of independent fitness centers. These centers agree to offer special discounted membership rates to members of participating corporations. In addition, PFA provides targeted incentives for participants to achieve various fitness goals.

Network:
The PFA fitness center network covers all Arkansas counties with adequate population density. Fitness centers are recruited subject to geographic population demand.

Fitness Incentives:
A dynamic incentive system will be a catalyst for members to reach specific fitness goals. PFA will sponsor a series of contests and awards for achieving goals such as: losing a percentage of body weight, lowering cholesterol, or moderating blood pressure. PFA will collect data on participation and analyze these data over time to develop the most effective and efficient programs for various demographic and geographic groups.

Management:
John Havens, President

John Havens has been involved in various aspects of the fitness industry for more than 20 years. He has experience in fitness training, nutrition consulting, and membership sales. John understands the fitness industry, how it should be successfully run, and how to drive membership sales.
John’s business philosophy focuses on putting the customer first. This customer first philosophy will be the foundation of the PFA fitness center network.