About
Pinnacle Fitness Association (PFA) provides a turnkey wellness/fitness solution for corporations. PFA provides dynamic incentives for participants to achieve health-improving fitness goals. Participating corporations direct members to PFA’s website for automated enrollment.
Services:
Pinnacle Fitness Association (PFA) maintains a network of independent fitness centers. These centers agree to offer special discounted membership rates to members of participating corporations. In addition, PFA provides targeted incentives for participants to achieve various fitness goals.
Network:
The PFA network covers all Arkansas counties with adequate population density. Approximately 70 fitness centers are expected to participate. Additional centers may be recruited subject to demand.
Fitness Incentives:
A dynamic incentive system will be a catalyst for members to reach specific fitness goals. PFA will sponsor a series of contests and awards for achieving goals such as: losing a percentage of body weight, lowering cholesterol, or moderating blood pressure. PFA will collect data on participation and analyze these data over time to develop the most effective and efficient programs for various demographic and geographic groups.
Management:
John Havens, President
John Havens is performing the background research and implementing the initial steps to commence business. Mr. Havens’ experience is well suited to this task. He has been actively involved in fitness and fitness facilities for over 20 years, including four years as a professional physical trainer and nutritionist. His career also includes eight years in law enforcement and, most recently, six years as an insurance agent focusing on voluntary products. Once Pinnacle Fitness Association reaches critical mass, it will add regional account managers to maintain relationships with fitness facilities and members, as well as clerical and accounting staff.